Nir Eyal: Haciendo de "Indistractabilidad" un hábito

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Nir Eyal started his career by helping technology designers develop products that are intentionally habit-forming. Now he’s working to help ordinary people understand the forces that distract and misdirect them. Eyal’s first book, “Hooked: How to Build Habit-Forming Products,” and his newest title, “Indistractable: How to Control Your Attention and Choose Your Life,” both involve cultivating an understanding of how our minds direct our behavior and form activity patterns over time.

Eyal shares specific, actionable techniques for making “indistractability” a habit — by prioritizing the right activities, staying focused on completing goals, and staying accountable and motivated over time.

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